This project was about the research field of colour psychology in media psychology. The hypothesis was:

Does a change in colour saturation lead to a change in the trustworthiness of companies and to a changed attractiveness of their a change in the attractiveness of their careers?

An online experiment on a self-chosen question from the field of colour psychology was planned, carried out, evaluated and documented in a final report (in the form of a scientific paper). The data was analysed by R a determined using the open source language and environment for statistical calculations and graphics.

1. Research question

• Develop research question for project group

• Overview of the current state of research

• Formulate hypotheses

2. Methods

• Determine appropriate study design

• Create study materials

• Creation of a online survey

• Implement experiment procedure in online survey tool

• Data collection

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3. Results

• Analyze the collected data using R

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4. Discussion & Interpretation

• Interpretation of the results

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5. Documentation

• Writing of a scientific paper