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Practical work

Outdoor App 
guida

Duration: 6 months

Type of work: Team work

Topics: User research, UI design, Usability testin, evaluation

The outdoor app guida - safer adventures is an innovative solution developed to enhance the user experience within the outdoor sports sector, specifically catering to hiking and e-biking enthusiasts.
Software that creates a skill level for all users in the hiking and e-bike sector based on simple questions. This is then compared with the requirements of the environment (tour).
The primary objective was to create a positive and seamless user experience that ensures safety, convenience, and enjoyment for outdoor enthusiasts.

Project description

The overall goal was to develop a positive, easy-to-use user interface that fits the context of the outdoor sector and the needs of outdoor enthusiasts.

Goals

1. Understanding the context of use

  • Conduct research to analyze comparable applications (competitors) in the field.

  • Conduct two surveys to gain a better understanding of the target audiences.

  • Conduct field observations to gain insights into actual usage behavior.

  • Creation of personas with a focus on psychological needs in the outdoor sector.

 

2. Defining requirements for use

  • Development of concepts based on the identified psychological needs of the personas

 

3. Design solutions

  • Creation of scripts and wireframes to visualize the planned functionalities.

  • Conducting design discussions with the consulting team as well as in workshops to gather feedback and improve the design.

  • Developing prototypes using Figma 

 

4. Testing & Evaluation

  • Conducting usability tests with potential users and integrating their feedback 

Process

  • Project management

  • User research & desk research

  • Conducting the user interviews

  • Execution of two surveys for user insights

  • Identification and definition of needs of the potential users

  • Creation of personas for hiking + e-biking

  • Creation of prototypes Figma (design + functions), then handover to external designer.

  • Usability testing

  • Evaluation and implementation of the insights from Usability Testing

At this point, I would like to explicitly mention that the state of the illustrated user interface was developed by Eric Gerhardy and further developed in cooperation with me.​

My tasks in this project

Entrance page

Home

Skills evaluation

Skills evaluation

Skills evaluation

Adventure profile 

Selected tour

Map view

guida Friends 

Pack list

At the end of March 2022, the start-up Guida GmbH and the Competence Center Usability started their cooperation in the joint pilot project. The start-up develops software that can be used to plan tours for hikes or with e-bikes. The special feature: Individual abilities and wishes are taken into account during planning. One of the start-up's concerns is to design its products in a scientifically sound way for good usability and positive user experience - the Competence Center Usability supports them in this. Another current topic is the development of eleven experience categories in the context of outdoor sports.

Read more

Competence centre for usability: 

Designing a positive UX in outdoor sports

Last project

© 2024 by Louis Bokowits. 

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